Craft Your Winning Story

The workshop where you walk in with ideas, concepts or a pitch and walk-out with a story that sells.

Harness the power of storytelling to develop a pitch that converts.

During the Craft Your Winning Story Workshop, we work with you to create a story that converts your prospects into clients and helps grow your clients into trusted partners.

Persuade with an engaging Story

When you’re selling your ideas, services, and expertise, having a pitch that's compelling, logical and resonates emotionally is crucial. The best pitches are like stories and connect with the emotions of your prospect.
Story (as in a narrative, not anecdote or example), creates more interest, fast-tracks relationships and converts more opportunities. Using the power of story in your pitch is a game changer.
Go from struggling to sell your services to telling a story that sells itself.

Open up more opportunities

You’ve worked hard to build a business that delivers exceptional value to your clients. You’ve got the expertise, the experience, and the team. But you don’t feel your prospective clients truly understand how much value your service offers.
The right narrative helps you break down your insight into easy to digest bite-sized pieces. Narratives are easier to remember and understand. And with visual thinking complex ideas are simplified and have more impact.
This way your insight shines and you expand your business.

Empower and unite your team

Selling doesn’t always come naturally to consultants, advisors, and experts. Having a story, rather than a traditional sales pitch feels less ‘salesy’ and helps you empower your team to take on business development with confidence.
In this workshop, we co-create the story with your team. This way they’re united on how to tell it and set up for success.  Now you’ve unlocked a new business development resource.
And now, your business can grow.

About The Workshop


"Mastership taught me more about systematically crafting a compelling story and creating it with the client than 10 years of strategy consulting.”


We’re now having the right conversations with current and potential clients. And we also understand ourselves better. We use the simple visual communication device AJ created to explain what we do, differentiate ourselves and explain our unique value. The new tools resonate with clients.

Who Is This Workshop For?

We work with expertise-based business, consultants, experts, and advisors, or those with a complex product offer.
You’ll benefit from this workshop if:
  • You want to finesse your pitch to improve your conversion rate.
  • You’ve got a new offer and need help finding the story to launch it successfully.
We love working with clients that value creating trusted client relationships and delivering exceptional value.
If this sounds like you we’d love to hear from you, click below to arrange a time to talk.



Book a free consultation with Anthony to discuss if this workshop is right for you.

0416 104 120 | | Melbourne, Australia

© 2018 by Anthony Joseph Pty Ltd

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